Part 1: Understanding the Travellers and the Trade distribution channels

12.30pm, Tuesday 5 November
An important overview that will set the foundation for the other two parts. You’ll walk away with a greater understanding of:

• New Zealand’s main markets and market characteristics
• The benefits of working with travel trade
• Travel trade ecosystem and distribution channels (ITOs, wholesalers, OTAs)– who does what, how it works
• Pros and cons of each channel
• Q&A’s

Download the presentation PDF here.

Download the Zoom recording here.

Part 2: Pricing & Commissions

12.30pm, Tuesday 12 November

Your pricing structure is a critical part of your businesses success and working successfully with trade. In this session you’ll walk away with a greater understanding of:

• Why we give commission
• Rate parity
• Establishing your retail rate: operating costs, commission, margin
• Establishing a contract
• Q&A

Download the presentation PDF here.

Download the Zoom recording here.

Part 3 – Showcasing your product

12.30pm, Tuesday 19 November

Now you’ve got the fundamentals, it’s time to sell your wares and proactively engage with trade. In this session, you’ll walk away with a greater understanding of:

• Collateral requirements –manuals, fact sheets, image library etc
• Trade events, trade shows and sales calls
• The art of a good presentation
• Website requirements
• Direct connectivity
• Local agents – I-sites and visitor centres
• Working with TNZ and RTO to maximise famils  
• Q&A

Download the presentation PDF here.

Download the Zoom recording here.